{"id":4386,"date":"2023-01-30T12:12:46","date_gmt":"2023-01-30T11:12:46","guid":{"rendered":"http:\/\/ufficiolowcost.it\/doloressemeraro\/?p=4386"},"modified":"2023-01-30T12:12:46","modified_gmt":"2023-01-30T11:12:46","slug":"why-getting-ahead-of-travel-trends-in-2022-will-future-proof-your-business","status":"publish","type":"post","link":"http:\/\/ufficiolowcost.it\/doloressemeraro\/why-getting-ahead-of-travel-trends-in-2022-will-future-proof-your-business\/","title":{"rendered":"Why getting ahead of travel trends in 2022 will future-proof your business"},"content":{"rendered":"

Google has spoken. Travel in 2022 will be more inclusive, culturally engaged, and purposeful according to their recent survey commissioned to Ipsos.<\/p>\n

Celebrating a \u2018life moment\u2019<\/p>\n

These patterns, based on the past 20 months of consumer behaviours, will set the tone of how travel choices are made; travel products are perceived and purchased. Celebrating a \u2018life moment\u2019 is already proving to be the key factor for which travellers are choosing their next travel experience.<\/p>\n

Why so? Extended time spent apart and reconsideration of life priorities have played a major role over the past 20 months, leading many to the realization that life is precious after all and that it must be celebrated, not just lived.<\/p>\n

As I shared in\u00a0a recent article: fears over health, finances, and relationships<\/a>\u00a0have impacted the lightheartedness of travel choices. As a result, the perception of time passing has radically changed, prompting people to take that long-postponed trip abroad to celebrate special occasions, or simply to celebrate life.<\/p>\n

This is, in a nutshell, what a \u2018life moment\u2019 represents for today\u2019s travelers. Whatever the occasion, it\u2019s the choice of taking the time to celebrate that flags one of the\u00a0Top 10 travel behaviour trends 2022 report.<\/a><\/p>\n

Culturally engaged holidays<\/p>\n

A good destination-marketing manager knows that the balance between international standards and local uniqueness is a fragile one. Too much of the first would result in a hybrid holiday destination that leaves a soulless impression to the visitor. Too much of the second could impact the perception of safety and comfort relatively known to international travellers.<\/p>\n

Perhaps a silver lining of the pandemic, in terms of social sustainability is that many community-based tourism strategies have been re-evaluated and dusted off as people were more prone to re-connect and engage with each other.<\/p>\n

In the Report<\/a>, the trends listed in the Self-discovery travel section are directly connected to the clear desire to travel in a more culturally-engaged manner, deeply connected with the local community spirit, and open to learning more about foreign cultures.<\/p>\n

The Hospitality industry has long embraced the \u2018locale X factor\u2019, however here \u2018culturally engaged goes a step further. It\u2019s not just about having a local meal in the village near the resort. It\u2019s about knowing that the tourism dollars are actually supporting that village and, for example, are ensuring those kids\u2019 education.<\/p>\n

Purposeful travel trends<\/p>\n

The pandemic has somehow accelerated the way travellers wish to contribute to preventing climate change through their travel choices. Event the most recent Expedia report shares that 59% of the travellers surveyed are willing to pay higher fees to make their trip more sustainable.<\/p>\n

Where does that leave us? Hospitality and travel industry operators are to take a step up when it comes to their sustainability practices. Good travellers are quick at spotting\u00a0greenwashing<\/em>\u00a0and will not hesitate to voice their concerns and findings online.<\/p>\n

Ensure a timely and relevant strategy around the causes that matter around you. Study the global issues that your establishment is more likely to be affected by, and work towards time-bound solutions. Then talk about it! The biggest fail in sustainable tourism is in the lack of communication. Education goes both ways.<\/p>\n

Summary<\/p>\n

Travel restrictions, mandatory physical distance, and ongoing use of facemasks contributed \u2013 over time \u2013 to an inevitable change in travel behavior. There are, however, more aspects of the pandemic that have influenced travel choices and priorities around the world.\u00a0This report<\/a>\u00a0focuses on the Top 10 travel behaviour trends 2022 detected over the past few months, as travel restrictions eased and people started traveling again.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Google has spoken. Travel in 2022 will be more inclusive, culturally engaged, and purposeful according to their recent survey commissioned to Ipsos. Celebrating a \u2018life moment\u2019 These patterns, based on the past 20 months of consumer behaviours, will set the tone of how travel choices are made; travel products are perceived and purchased. Celebrating a […]<\/p>\n","protected":false},"author":3,"featured_media":4387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19,60],"tags":[63,77],"class_list":["post-4386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism-marketing","category-travel-trends","tag-travel-recovery","tag-travel-trends"],"yoast_head":"\nWhy getting ahead of travel trends in 2022 will future-proof your business - Bili<\/title>\n<meta name=\"description\" content=\"These travel behaviour trends 2022 are based on the past 20 months of consumer behaviours and will set the tone for travel choices\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/why-getting-ahead-of-travel-trends-in-2022-will-future-proof-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why getting ahead of travel trends in 2022 will future-proof your business - 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