{"id":1691,"date":"2022-03-23T12:57:36","date_gmt":"2022-03-23T12:57:36","guid":{"rendered":"https:\/\/wgl-demo.net\/bili\/?post_type=portfolio&p=1691"},"modified":"2023-02-16T09:53:33","modified_gmt":"2023-02-16T08:53:33","slug":"the-bhutan-effect-rebranding-repositioning","status":"publish","type":"portfolio","link":"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/","title":{"rendered":"The Bhutan Effect: Rebranding & Repositioning"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

01. The Brief<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Dolores Semeraro, host of Truth Behind Travel Podcast, interviews Carissa Nimah, Chief Marketing Officer at the Tourism Council of\u00a0<\/span>Bhutan<\/a>.<\/span>

Bhutan has recently reopened borders to international tourism after 2 and half long years, and to welcome back what they call \u2018guests\u2019 instead of tourists \u2013 they rebranded the destination, a rebranding with\u00a0<\/span>a dual purpose<\/em>, of which we are going to explain more during our conversation.\u00a0 <\/span><\/p>

Also how they redesigned unique experiences highlighting the values of the Bhutanese people, the culture and personality and today’s guest, is also going to explain the truth behind the increased entry fee to Bhutan which they called SDF sustainable development fee \u2013 that now sits at about 200 Dollars per person.\u00a0<\/span><\/p>

Carissa Nima is not new to branding, particularly when it comes to upholding sustainability in tourism and hospitality, she previously worked as Guardian of the Brand with the Soneva Group in the Maldives pioneering many projects that are still \u2013 to this date \u2013 regarded as destination case studies.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"Bhutan<\/a><\/div>
\"Bhutan<\/a><\/div>
\"Bhutan<\/a><\/div><\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLISTEN TO THE EPISODE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Bhutan Effect: Rebranding & Repositioning with Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan<\/p>\n","protected":false},"author":1,"featured_media":5243,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio-category":[80],"portfolio-tag":[87,83,88],"class_list":["post-1691","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-season-3","portfolio-tag-bhutan-travel","portfolio-tag-future-of-travel","portfolio-tag-travel"],"yoast_head":"\nThe Bhutan Effect: Rebranding & Repositioning - Bili<\/title>\n<meta name=\"description\" content=\"The Bhutan Effect: Rebranding & Repositioning with Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Bhutan Effect: Rebranding & Repositioning - Bili\" \/>\n<meta property=\"og:description\" content=\"The Bhutan Effect: Rebranding & Repositioning with Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/\" \/>\n<meta property=\"og:site_name\" content=\"Bili\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-16T08:53:33+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-content\/uploads\/2022\/03\/Tourism-Industry-Podcast-Dolores-Semeraro-33.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/\",\"url\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/\",\"name\":\"The Bhutan Effect: Rebranding & Repositioning - Bili\",\"isPartOf\":{\"@id\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/#website\"},\"datePublished\":\"2022-03-23T12:57:36+00:00\",\"dateModified\":\"2023-02-16T08:53:33+00:00\",\"description\":\"The Bhutan Effect: Rebranding & Repositioning with Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan\",\"breadcrumb\":{\"@id\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Bhutan Effect: Rebranding & Repositioning\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/#website\",\"url\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/\",\"name\":\"Bili\",\"description\":\"WebGeniusLab\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ufficiolowcost.it\/doloressemeraro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Bhutan Effect: Rebranding & Repositioning - Bili","description":"The Bhutan Effect: Rebranding & Repositioning with Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/","og_locale":"en_US","og_type":"article","og_title":"The Bhutan Effect: Rebranding & Repositioning - Bili","og_description":"The Bhutan Effect: Rebranding & Repositioning with Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan","og_url":"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/","og_site_name":"Bili","article_modified_time":"2023-02-16T08:53:33+00:00","og_image":[{"width":540,"height":540,"url":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-content\/uploads\/2022\/03\/Tourism-Industry-Podcast-Dolores-Semeraro-33.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/","url":"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/","name":"The Bhutan Effect: Rebranding & Repositioning - Bili","isPartOf":{"@id":"http:\/\/ufficiolowcost.it\/doloressemeraro\/#website"},"datePublished":"2022-03-23T12:57:36+00:00","dateModified":"2023-02-16T08:53:33+00:00","description":"The Bhutan Effect: Rebranding & Repositioning with Carissa Nimah, Chief Marketing Officer at the Tourism Council of Bhutan","breadcrumb":{"@id":"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/the-bhutan-effect-rebranding-repositioning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ufficiolowcost.it\/doloressemeraro\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"http:\/\/ufficiolowcost.it\/doloressemeraro\/portfolio\/"},{"@type":"ListItem","position":3,"name":"The Bhutan Effect: Rebranding & Repositioning"}]},{"@type":"WebSite","@id":"http:\/\/ufficiolowcost.it\/doloressemeraro\/#website","url":"http:\/\/ufficiolowcost.it\/doloressemeraro\/","name":"Bili","description":"WebGeniusLab","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ufficiolowcost.it\/doloressemeraro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/portfolio\/1691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/comments?post=1691"}],"version-history":[{"count":4,"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/portfolio\/1691\/revisions"}],"predecessor-version":[{"id":5248,"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/portfolio\/1691\/revisions\/5248"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/media\/5243"}],"wp:attachment":[{"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/media?parent=1691"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/portfolio-category?post=1691"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-json\/wp\/v2\/portfolio-tag?post=1691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}