{"id":1475,"date":"2022-03-22T21:29:25","date_gmt":"2022-03-22T21:29:25","guid":{"rendered":"https:\/\/wgl-demo.net\/bili\/?page_id=1475"},"modified":"2023-02-15T18:16:44","modified_gmt":"2023-02-15T17:16:44","slug":"the-blog","status":"publish","type":"page","link":"http:\/\/ufficiolowcost.it\/doloressemeraro\/the-blog\/","title":{"rendered":"The Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1475\" class=\"elementor elementor-1475\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2454eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2454eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bbebd3\" data-id=\"4bbebd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-470c13f elementor-widget elementor-widget-spacer\" data-id=\"470c13f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a102415 aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"a102415\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wgl-double-heading\"><div class=\"dblh__subtitle\"><span>BY DOLORES SEMERARO<\/span><\/div><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">Tourism Industry Blog | <\/span><span class=\"dblh__title dblh__title-2\">Travel Trends <\/span><span class=\"dblh__title dblh__title-3\">| Hospitality and more<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee55e9 elementor-widget elementor-widget-text-editor\" data-id=\"aee55e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"lead font-weight-light\"><span>A comprehensive tourism industry blog dedicated to an innovative, resilient and sustainable travel &amp; tourism industry; featuring news, interviews, real-life stories, and ever-evolving tourism and travel best practices.<\/span><\/p>\n<p><span>The Tourism Industry Blog by <a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/tourism-keynote-speaker\/\">Tourism Keynote Speaker Dolores Semeraro<\/a> focuses on current affairs of the tourism and travel industry and aims to inspires industry operators to build a resilient future of travel. <\/span><\/p>\n<p><span>The Blog showcases tourism case studies, practical examples of responsible tourism, how to create authentic experiences, exclusive interviews with industry leaders and more. Subscribe to The Blog or follow Dolores&#8217; dedicated podcast <a href=\"https:\/\/truthbehindtravel.buzzsprout.com\">Truth Behind Travel<\/a>.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e589e6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e589e6a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1a59bb\" data-id=\"c1a59bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-859d7ec elementor-widget elementor-widget-wgl-blog\" data-id=\"859d7ec\" data-element_type=\"widget\" data-settings=\"{&quot;blog_columns&quot;:&quot;4&quot;}\" data-widget_type=\"wgl-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"wgl_cpt_section\"><div class=\"blog-posts\"><div class=\"container-grid row blog_columns-3 grid blog-style-standard\">    <div class=\"item wgl_col-4\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/costs-and-impact-of-sustainable-travel-choices-today\/\" class=\"media-link image-overlay\"><img decoding=\"async\" src=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-content\/uploads\/2023\/01\/BLOG-COVER-DOLORES-SEMERARO-740x700.png\" alt=\"\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">30 January 2023<\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/costs-and-impact-of-sustainable-travel-choices-today\/\">Costs and Impact of Sustainable Travel Choices Today<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/costs-and-impact-of-sustainable-travel-choices-today\/\" class=\"button-read-more\">\n                    <i class=\"flaticon flaticon-plus read-more-icon\"><\/i><span>READ MORE<\/span>                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/why-getting-ahead-of-travel-trends-in-2022-will-future-proof-your-business\/\" class=\"media-link image-overlay\"><img decoding=\"async\" src=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-content\/uploads\/2023\/01\/BLOG-COVER-DOLORES-SEMERARO-13-740x700.png\" alt=\"\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">30 January 2023<\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/why-getting-ahead-of-travel-trends-in-2022-will-future-proof-your-business\/\">Why getting ahead of travel trends in 2022 will future-proof your business<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/why-getting-ahead-of-travel-trends-in-2022-will-future-proof-your-business\/\" class=\"button-read-more\">\n                    <i class=\"flaticon flaticon-plus read-more-icon\"><\/i><span>READ MORE<\/span> 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travel<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/post-pandemic-tourism-marketing-strategies\/\" class=\"button-read-more\">\n                    <i class=\"flaticon flaticon-plus read-more-icon\"><\/i><span>READ MORE<\/span>                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/3-lessons-learned-by-not-winning-a-podcast-award\/\" class=\"media-link image-overlay\"><img decoding=\"async\" src=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-content\/uploads\/2023\/01\/BLOG-COVER-DOLORES-SEMERARO-10-740x700.png\" alt=\"\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">30 January 2023<\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/3-lessons-learned-by-not-winning-a-podcast-award\/\">3 Lessons Learned by Not Winning a Podcast Award\u00a0<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/3-lessons-learned-by-not-winning-a-podcast-award\/\" class=\"button-read-more\">\n                    <i class=\"flaticon flaticon-plus read-more-icon\"><\/i><span>READ MORE<\/span>                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/revenge-travel\/\" class=\"media-link image-overlay\"><img decoding=\"async\" src=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-content\/uploads\/2023\/01\/BLOG-COVER-DOLORES-SEMERARO-7-740x700.png\" alt=\"\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">30 January 2023<\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/revenge-travel\/\">Revenge Travel: What we are asking? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/revenge-travel\/\" class=\"button-read-more\">\n                    <i class=\"flaticon flaticon-plus read-more-icon\"><\/i><span>READ MORE<\/span>                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All We Need to Know.<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/eu-digital-covid-certificate\/\" class=\"button-read-more\">\n                    <i class=\"flaticon flaticon-plus read-more-icon\"><\/i><span>READ MORE<\/span>                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/hospitality-and-tourism-customer-centric-approaches\/\" class=\"media-link image-overlay\"><img decoding=\"async\" src=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-content\/uploads\/2023\/01\/7-1-740x700.png\" alt=\"\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">30 January 2023<\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/hospitality-and-tourism-customer-centric-approaches\/\">Hospitality &#038; Tourism customer-centric approaches<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/hospitality-and-tourism-customer-centric-approaches\/\" class=\"button-read-more\">\n                    <i class=\"flaticon flaticon-plus read-more-icon\"><\/i><span>READ MORE<\/span>                <\/a>\n            <\/div>    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>    <div class=\"item wgl_col-4\">\n    <div class=\"blog-post format-standard-image\">\n    <div class=\"blog-post_wrapper\"><div class=\"blog-post_media\"><div class=\"blog-post_media_part\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/brand-message-fails\/\" class=\"media-link image-overlay\"><img decoding=\"async\" src=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/wp-content\/uploads\/2023\/01\/6-1-740x700.png\" alt=\"\"><\/a><\/div><\/div>    <div class=\"blog-post_content\"><div class=\"post_meta-wrap\"><div class=\"meta-data\"><span class=\"post_date\">30 January 2023<\/span><\/div><\/div><h3 class=\"blog-post_title\"><a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/brand-message-fails\/\">6 reasons why your hospitality brand message fails to resonate with your travel audience<\/a><\/h3><div class=\"clear\"><\/div><div class=\"blog-post_footer\">            <div class=\"read-more-wrap\">\n                <a href=\"http:\/\/ufficiolowcost.it\/doloressemeraro\/brand-message-fails\/\" class=\"button-read-more\">\n                    <i class=\"flaticon flaticon-plus read-more-icon\"><\/i><span>READ MORE<\/span>              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value=\"{&quot;query&quot;:{&quot;query&quot;:{&quot;post_status&quot;:&quot;publish&quot;,&quot;posts_per_page&quot;:9,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;DESC&quot;,&quot;paged&quot;:1,&quot;update_post_term_cache&quot;:false,&quot;update_post_meta_cache&quot;:false},&quot;query_vars&quot;:{&quot;post_status&quot;:&quot;publish&quot;,&quot;posts_per_page&quot;:9,&quot;orderby&quot;:&quot;date&quot;,&quot;order&quot;:&quot;DESC&quot;,&quot;paged&quot;:1,&quot;update_post_term_cache&quot;:false,&quot;update_post_meta_cache&quot;:false,&quot;error&quot;:&quot;&quot;,&quot;m&quot;:&quot;&quot;,&quot;p&quot;:0,&quot;post_parent&quot;:&quot;&quot;,&quot;subpost&quot;:&quot;&quot;,&quot;subpost_id&quot;:&quot;&quot;,&quot;attachment&quot;:&quot;&quot;,&quot;attachment_id&quot;:0,&quot;name&quot;:&quot;&quot;,&quot;pagename&quot;:&quot;&quot;,&quot;page_id&quot;:0,&quot;second&quot;:&quot;&quot;,&quot;minute&quot;:&quot;&quot;,&quot;hour&quot;:&quot;&quot;,&quot;day&quot;:0,&quot;monthnum&quot;:0,&quot;year&quot;:0,&quot;w&quot;:0,&quot;category_name&quot;:&quot;&quot;,&quot;tag&quot;:&quot;&quot;,&quot;cat&quot;:&quot;&quot;,&quot;tag_id&quot;:&quot;&quot;,&quot;author&quot;:&quot;&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;feed&quot;:&quot;&quot;,&quot;tb&quot;:&quot;&quot;,&quot;meta_key&quot;:&quot;&quot;,&quot;meta_value&quot;:&quot;&quot;,&quot;preview&quot;:&quot;&quot;,&quot;s&quot;:&quot;&quot;,&quot;sentence&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;fields&quot;:&quot;all&quot;,&quot;menu_order&quot;:&quot;&quot;,&quot;embed&quot;:&quot;&quot;,&quot;category__in&quot;:[],&quot;category__not_in&quot;:[],&quot;category__and&quot;:[],&quot;post__in&quot;:[],&quot;post__not_in&quot;:[],&quot;post_name__in&quot;:[],&quot;tag__in&quot;:[],&quot;tag__not_in&quot;:[],&quot;tag__and&quot;:[],&quot;tag_slug__in&quot;:[],&quot;tag_slug__and&quot;:[],&quot;post_parent__in&quot;:[],&quot;post_parent__not_in&quot;:[],&quot;author__in&quot;:[],&quot;author__not_in&quot;:[],&quot;search_columns&quot;:[],&quot;ignore_sticky_posts&quot;:false,&quot;suppress_filters&quot;:false,&quot;cache_results&quot;:true,&quot;update_menu_item_cache&quot;:false,&quot;lazy_load_term_meta&quot;:false,&quot;post_type&quot;:&quot;&quot;,&quot;nopaging&quot;:false,&quot;comments_per_page&quot;:&quot;50&quot;,&quot;no_found_rows&quot;:false},&quot;tax_query&quot;:{&quot;queries&quot;:[],&quot;relation&quot;:&quot;AND&quot;,&quot;queried_terms&quot;:[],&quot;primary_table&quot;:&quot;wp_posts&quot;,&quot;primary_id_column&quot;:&quot;ID&quot;},&quot;meta_query&quot;:{&quot;queries&quot;:[],&quot;relation&quot;:null,&quot;meta_table&quot;:null,&quot;meta_id_column&quot;:null,&quot;primary_table&quot;:null,&quot;primary_id_column&quot;:null},&quot;date_query&quot;:false,&quot;request&quot;:&quot;SELECT SQL_CALC_FOUND_ROWS  wp_posts.ID\\n\\t\\t\\t\\t\\t FROM wp_posts \\n\\t\\t\\t\\t\\t WHERE 1=1  AND wp_posts.post_type = &#039;post&#039; AND ((wp_posts.post_status = &#039;publish&#039;))\\n\\t\\t\\t\\t\\t \\n\\t\\t\\t\\t\\t ORDER BY wp_posts.post_date DESC\\n\\t\\t\\t\\t\\t LIMIT 0, 9&quot;,&quot;posts&quot;:[{&quot;ID&quot;:4389,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 12:20:02&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 11:20:02&quot;,&quot;post_content&quot;:&quot;It all goes back to a very simple question: Where to start when it comes to Sustainable Travel Choices?\\r\\n\\r\\nOn a recent episode of\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/podcast\\\/\\&quot;&gt;Truth Behind Travel Podcast&lt;\\\/a&gt;\\u00a0with\\u00a0&lt;a href=\\&quot;https:\\\/\\\/kite.link\\\/episode55\\&quot;&gt;Iulia Niculica&lt;\\\/a&gt;\\u00a0European Travel Commission\\u2019s Head of Administration, we mentioned that a staggering 7 out of 10 travellers feels overwhelmed when considering the costs and impact of their travel choices today.\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;How can a \\u2018sustainable traveller\\u2019 carry a refillable water bottle around and successfully do so \\u2013 therefore not buying bottled water \\u2013 if the destination \\u2013 whether rural or urban \\u2013 doesn\\u2019t provide drinkable water fountain for the purpose?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How can a \\u2018sustainable traveller\\u2019 reduce it\\u2019s carbon footprint on the planet if the options of the means of transport available at his destination of choice aren\\u2019t even remotely related to anything eco or green or renewable?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How can a \\u2018sustainable traveller\\u2019 support [ local ]\\u00a0 with shopping money that circulates within the community at his destination of choice if local crafts are very often not locally produced and perhaps even imported by SE countries?&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nA conversation that takes me to point of reflection on this never ending game of blame. Who\\u2019s responsibility is to implement those practices and support sustainable travel choices. It\\u2019s all about training and education- which is not something people pick up from a brochure or a leaflet, but quickly learn by doing \\u2013 when it\\u2019s take it or leave it.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nLet\\u2019s look into transportation \\u2013 and specifically \\u2013 the one everybody is pointing fingers at:\\u00a0&lt;strong&gt;The aviation industry.&lt;\\\/strong&gt;\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nEasyjet \\u2013 The airline company recently went out with a big loud press release headline saying that it was stopping offsetting carbon emissions. And everybody went whaaat? It then went explaining that they were simply implementing\\u00a0&lt;a href=\\&quot;https:\\\/\\\/finance.yahoo.com\\\/news\\\/easyjet-invest-planes-optimise-descents-083028167.html?ocid=iehpr\\&quot;&gt;a strategy&lt;\\\/a&gt;\\u00a0that would enable them to reach net zero by 2050 by investing in cleaner aircraft, optimising flight descents to save fuel and introducing hydrogen-powered planes.\\r\\n\\r\\nBut EasyJet is not the only one going out with the headlines to FLY NET ZERO by 2050. In the last\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.iata.org\\\/en\\\/programs\\\/environment\\\/flynetzero\\\/\\&quot;&gt;AGM of the IATA members in Boston&lt;\\\/a&gt;\\u00a0one of the parameters for airlines to comply was to use SAF (sustainable aviation fuel) which costs 2 to 4 times as much as the normal jet fuel.\\r\\n\\r\\n&lt;a href=\\&quot;https:\\\/\\\/www.livemint.com\\\/companies\\\/news\\\/air-india-airasia-india-vistara-sign-mou-for-sustainable-aviation-fuel-11663836643728.html\\&quot;&gt;Air India, Airasia India, and Vistara sign MOU for using SAF&lt;\\\/a&gt;\\u00a0as well as\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.biofuelsdigest.com\\\/bdigest\\\/2022\\\/09\\\/19\\\/omv-and-ryanair-signs-mou-for-eight-years-of-saf-supply-starting-in-2023\\\/\\&quot;&gt;Ryanair signs MOU for eight years of SAF supply starting in 2023&lt;\\\/a&gt;\\u00a0and the Lufthansa Group as well.\\r\\n\\r\\nLufthansa, has implemented the so-called \\u2018&lt;a href=\\&quot;https:\\\/\\\/apex.aero\\\/articles\\\/lufthansa-group-first-to-introduce-green-fares\\\/\\&quot;&gt;green fares\\u2019&lt;\\\/a&gt;\\u00a0on the flights from Scandinavian countries \\u00a0(Sweden, Denmark and Norway) on all group airlines.\\r\\n\\r\\nIt is true that the very encouraging results that came out of the first range of data, highly depended on the fact that Scandinavian travellers are more keen to take specific actions when it comes to partaking green initiatives. But nonetheless, we can expect to see more of these \\u2018green fares\\u2019 materialising on other flights either of Lufthansa or other airlines.\\r\\n\\r\\nNow, what\\u2019s a green fare? A Green Fare is as an additional fare option in the online booking screen directly after the flight selection that uses a split of 80% into carbon offset projects and 20% in SAF.\\r\\n\\r\\nRemember early on when I said It\\u2019s about giving a choice to be a sustainable traveller? Sustainable Travel Choices when booking these flights, the option of adding the green fare is right in the middle of the screen, is not in some sidelines or at the end of the ticket purchase process. This is what I am talking about. Once the customer goes through with the booking process, a range of options appears \\u2013 as such the traditional choices of economy, economy classic and now Economy Green.\\r\\n\\r\\nOne word, transparency. The explanation is there, the choice is given. But the question is: Is it taken? Now, the results? the airline had seen a preliminary conversion rate of nearly 7%, above its initial target of 5%. That\\u2019s impressive, when you consider that voluntary carbon offsetting rates can be as low as 1-3%.\\r\\n\\r\\nIf you were given a choice to partake a green initiative on the basis of whether you are spending more because of it, would you take it? How much is too much?\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;Why does a sustainable choice given to the travellers have to be money-driven and not positive effects-driven?&lt;\\\/strong&gt;\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;Scenario 1&lt;\\\/strong&gt;\\r\\n\\r\\nA hotel company can add to its booking process a window in which a fee of xyz number of dollars per night as a \\u2018voluntary contribution\\u2019 by the customer to support green or social initiative. The customer considers the final amount that this \\u2018voluntary contribution\\u2019 would add to the holiday budget and takes his decision.\\u00a0 That\\u2019s a money-driven choice. Just money.\\r\\n\\r\\n&lt;strong&gt;Scenario 2&lt;\\\/strong&gt;\\r\\n\\r\\nA hotel company can add to its booking process a window in which the effective results of their green and social initiatives are outlined and its impact explained. To this information, a contribution is encouraged to continue achieving these results. That\\u2019s an ethic-driven choice. Would you take it? Who wants to be the bad guy that doesn\\u2019t make sustainable travel choices?\\r\\n\\r\\n&lt;strong&gt;Scenario 3&lt;\\\/strong&gt;\\r\\n\\r\\nA hotel company increases the rates by 20% because the \\u2018green fare\\u2019 was added as a must-have and therefore everything got more expensive. Here is the choice is taken away from the customer. It is in fact a decision taken for them by the company. Is this ethical?\\r\\n\\r\\nThe average consumer when prompted the question of whether he or she would voluntarily add a fee to its spending which is related to a \\u2018green initiative\\u2019 that might have been or will be taken by the company is likely to say no, because it affects its budget.\\r\\n\\r\\nSo how come in the latest reports from booking.com we read that more than 70% of the travellers says they are willing to spend more if an sustainability practices are implemented at their destination of choice?\\r\\n\\r\\nExactly\\u00a0&lt;strong&gt;what does it mean [spend more]?\\u00a0&lt;\\\/strong&gt;On what exactly.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nProducing organically needs more time, different utilisation of resources and costly processes that have a direct impact on the final prices of the goods.\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;Think of\\u00a0&lt;strong&gt;the food&lt;\\\/strong&gt;\\u00a0served in hotels and resorts today. Where the sourcing of local goods might not always be possible to offset the cost of shipping and to support directly the local economy in which the business is operated, Then the sourcing of bio products often translates into a more expensive food offerings, due to costs of the supply chain.&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Think of the\\u00a0&lt;strong&gt;in-room experience&lt;\\\/strong&gt;. Up to not long ago, entering a typical hotel room bathroom is like entering a single-use plastic kingdom. Today, all major global chains of hotels and resorts have or are in the process of replacing single use plastic items from their hotel rooms with more sustainable options. The questions is: is this so called sustainable option financially viable? What\\u2019s the impact of those changes on the hotel rates?&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nIf travellers are more willing-to-stay in a hotel or establishment that engages In sustainability practices, are they also willing-to-pay more? The final price range of a holiday is a key driver for the final decision.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nPersonality-based Strategies\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nHow do we communicate the added value instead of the added cost of choosing a sustainable option when it comes to tourism? The value of something might represent something different for each person. The perception of what value is changes based on who we are, what moment in life we are in, how we live, where we live.\\r\\n\\r\\nImagine a circular chain of cause and effects with your most desired client at the center of it. Who is that person, how does that person live, love, laugh, talk, believe, socialize, care?\\r\\n\\r\\nIn other words, what\\u2019s his personality?\\r\\n\\r\\nA marketing strategy that is structures according to\\u00a0&lt;strong&gt;personality-based&lt;\\\/strong&gt;\\u00a0associations instead of social-status (like married, single, with kids, with no kids, retired, student and so on) revels today a much clearer and accurate ID of who is your desired customer.\\r\\n\\r\\nIt is through understanding how the personality is expressed that we can best tune in our marketing strategy to their frequencies and be there where it matters to them. Not with our product, but with our ethos. Enabling them to relate to us when they make their sustainable travel choices, to our core values and therefore to become their go-to brand of choice.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&amp;nbsp;&quot;,&quot;post_title&quot;:&quot;Costs and Impact of Sustainable Travel Choices Today&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;costs-and-impact-of-sustainable-travel-choices-today&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-01-30 12:20:02&quot;,&quot;post_modified_gmt&quot;:&quot;2023-01-30 11:20:02&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/ufficiolowcost.it\\\/doloressemeraro\\\/?p=4389&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:4386,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 12:12:46&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 11:12:46&quot;,&quot;post_content&quot;:&quot;Google has spoken. Travel in 2022 will be more inclusive, culturally engaged, and purposeful according to their recent survey commissioned to Ipsos.\\r\\n\\r\\nCelebrating a \\u2018life moment\\u2019\\r\\n\\r\\nThese patterns, based on the past 20 months of consumer behaviours, will set the tone of how travel choices are made; travel products are perceived and purchased. Celebrating a \\u2018life moment\\u2019 is already proving to be the key factor for which travellers are choosing their next travel experience.\\r\\n\\r\\nWhy so? Extended time spent apart and reconsideration of life priorities have played a major role over the past 20 months, leading many to the realization that life is precious after all and that it must be celebrated, not just lived.\\r\\n\\r\\nAs I shared in\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/post-pandemic-tourism-marketing-strategies\\\/\\&quot;&gt;a recent article: fears over health, finances, and relationships&lt;\\\/a&gt;\\u00a0have impacted the lightheartedness of travel choices. As a result, the perception of time passing has radically changed, prompting people to take that long-postponed trip abroad to celebrate special occasions, or simply to celebrate life.\\r\\n\\r\\nThis is, in a nutshell, what a \\u2018life moment\\u2019 represents for today\\u2019s travelers. Whatever the occasion, it\\u2019s the choice of taking the time to celebrate that flags one of the\\u00a0&lt;a href=\\&quot;https:\\\/\\\/thetravelrecoverymethod.com\\\/trends\\&quot;&gt;Top 10 travel behaviour trends 2022 report.&lt;\\\/a&gt;\\r\\n\\r\\nCulturally engaged holidays\\r\\n\\r\\nA good destination-marketing manager knows that the balance between international standards and local uniqueness is a fragile one. Too much of the first would result in a hybrid holiday destination that leaves a soulless impression to the visitor. Too much of the second could impact the perception of safety and comfort relatively known to international travellers.\\r\\n\\r\\nPerhaps a silver lining of the pandemic, in terms of social sustainability is that many community-based tourism strategies have been re-evaluated and dusted off as people were more prone to re-connect and engage with each other.\\r\\n\\r\\n&lt;a href=\\&quot;https:\\\/\\\/thetravelrecoverymethod.com\\\/trends\\&quot;&gt;In the Report&lt;\\\/a&gt;, the trends listed in the Self-discovery travel section are directly connected to the clear desire to travel in a more culturally-engaged manner, deeply connected with the local community spirit, and open to learning more about foreign cultures.\\r\\n\\r\\nThe Hospitality industry has long embraced the \\u2018locale X factor\\u2019, however here \\u2018culturally engaged goes a step further. It\\u2019s not just about having a local meal in the village near the resort. It\\u2019s about knowing that the tourism dollars are actually supporting that village and, for example, are ensuring those kids\\u2019 education.\\r\\n\\r\\nPurposeful travel trends\\r\\n\\r\\nThe pandemic has somehow accelerated the way travellers wish to contribute to preventing climate change through their travel choices. Event the most recent Expedia report shares that 59% of the travellers surveyed are willing to pay higher fees to make their trip more sustainable.\\r\\n\\r\\nWhere does that leave us? Hospitality and travel industry operators are to take a step up when it comes to their sustainability practices. Good travellers are quick at spotting\\u00a0&lt;em&gt;greenwashing&lt;\\\/em&gt;\\u00a0and will not hesitate to voice their concerns and findings online.\\r\\n\\r\\nEnsure a timely and relevant strategy around the causes that matter around you. Study the global issues that your establishment is more likely to be affected by, and work towards time-bound solutions. Then talk about it! The biggest fail in sustainable tourism is in the lack of communication. Education goes both ways.\\r\\n\\r\\nSummary\\r\\n\\r\\nTravel restrictions, mandatory physical distance, and ongoing use of facemasks contributed \\u2013 over time \\u2013 to an inevitable change in travel behavior. There are, however, more aspects of the pandemic that have influenced travel choices and priorities around the world.\\u00a0&lt;a href=\\&quot;https:\\\/\\\/thetravelrecoverymethod.com\\\/trends\\&quot;&gt;This report&lt;\\\/a&gt;\\u00a0focuses on the Top 10 travel behaviour trends 2022 detected over the past few months, as travel restrictions eased and people started traveling again.\\r\\n\\r\\n&amp;nbsp;&quot;,&quot;post_title&quot;:&quot;Why getting ahead of travel trends in 2022 will future-proof your business&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;why-getting-ahead-of-travel-trends-in-2022-will-future-proof-your-business&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-01-30 12:12:46&quot;,&quot;post_modified_gmt&quot;:&quot;2023-01-30 11:12:46&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/ufficiolowcost.it\\\/doloressemeraro\\\/?p=4386&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:4383,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 12:10:11&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 11:10:11&quot;,&quot;post_content&quot;:&quot;As humans, we have always been programmed to hide our fears. Interactions, Expectations, Reactions. As travelers, however, we make no effort to hide them today.\\r\\n\\r\\nThis article explores a key element of post-pandemic tourism marketing strategies: how to address the fears of traveling in a post-pandemic world (wait, is it over just yet?) and how the hospitality and tourism industry can address them to win back trust in travel. Priorities have dramatically changed for travelers. Longer travel periods are favored over short and frequent trips. This flags 4 main areas that are shaping the new way people prioritize their travel choices:\\r\\n&lt;ol&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt; Health concerns have been on top of the list&lt;\\\/strong&gt;of reasons why travelers would not travel again.&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\nObserving the pandemic unfolding in front of their eyes, creeping into their closest communities, and affecting loved ones, has triggered a protective mechanism in which today\\u2019s travelers\\u2019 choices are dictated by how much they can maintain their health and avoid falling ill. More specifically, falling ill in foreign countries where the medical facilities might not reflect the comfort levels of the same back home as well as the uncertainty to be treated in a hospital while away and even more so if in a foreign language.\\r\\n\\r\\n&lt;strong&gt;\\u00a0How to address travel health concerns?&lt;\\\/strong&gt;\\r\\n\\r\\n&lt;strong&gt;\\u00a0&lt;\\\/strong&gt;Nearly 2 years after the beginning of the pandemic, travelers are well versed in reading and interpreting travel protocols based on health passes, testing results, and so on. Yet, many of them \\u2013\\u00a0&lt;a href=\\&quot;https:\\\/\\\/hospitalitytech.com\\\/eighty-eight-percent-people-wont-travel-abroad-2021\\&quot;&gt;88% to be precise&lt;\\\/a&gt;\\u00a0\\u2013 are still pondering whether to travel or not. In order to break through the ice, addressing travel health concerns must take a step further in discussing the subject and cover the \\u2018health topic\\u2019 as a whole, not just the hygiene factor. Here are some of the angles that hospitality businesses and tourism operators can elaborate across their post-pandemic tourism marketing strategies when addressing travel health concerns:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;Establish Mental Health Care as a cornerstone of wellbeing strategies. Make travelers know that you care about how they feel, establish a direct hotline with the \\u2018Director of Listening\\u2019 let them know they can talk to you, not just book with you.&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Be Wellness Solutions Oriented. Envision a guest experience that pays attention to the small wellness details that make a difference. Tech detox, No wi-fi areas, nature sounds instead of Dj-ed soundtracks, the list goes on.&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Empower Personal Health Choices. Encourage a travel diet that reflects a healthy lifestyle instead of promoting excesses. Get your guests involved in selecting their preferred hygiene routines when traveling.&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\n&amp;nbsp;\\r\\n&lt;ol start=\\&quot;2\\&quot;&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt; Relationships have gone to a whole different meaning.&lt;\\\/strong&gt;&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\nLockdowns and isolations have strengthened many relationships and broken just as much. While Australia is just approaching the end of its\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.aljazeera.com\\\/news\\\/2021\\\/10\\\/17\\\/australias-melbourne-set-to-end-worlds-longest-lockdowns\\&quot;&gt;longest lockdown on records&lt;\\\/a&gt;\\u00a0\\u00a0(262 days), prolonged periods of distance have divided families, friendships, and work. Assuming that people want to spend time with family and friends after these restrictions, could actually trigger the opposite reaction.\\r\\n\\r\\n&lt;strong&gt;How to address the \\u2018relationships subject\\u2019 across the marketing message?&lt;\\\/strong&gt;\\r\\n\\r\\nFamilies want to reunite, spend time together to make up for the time spent apart. Enable them to travel together with a \\u2018bubble solution\\u2019 that encompasses transportation, accommodation, meals, experiences. Enhancing those elements that enrich the experience of a \\u2018family holiday\\u2019 and makes the travelers say \\u2018ohh, we haven\\u2019t don\\u2019t that in ages!\\u2019 is the best way to win their trust and entice them to travel again.\\r\\n\\r\\nIndependent travelers want to connect, but not to the wi-fi. After months spent in front of a screen, with no events to go and no people to meet, independent travelers are hungry for human connection. Elaborate on the human factor, not on the dating side of things! Make sure you cover these beneficial experiences just as much as you describe the comfort of your rooms when developing your post-pandemic tourism marketing strategies.\\r\\n\\r\\nNot everybody wants to make friends. The quest for personal growth is bigger than ever with more and more people traveling to find their true self, to rediscover a different life, and reconnect with themselves. Identifying who is it you are talking to will make your message stand out, addressing the needs of those looking for a deeper me-time.\\r\\n\\r\\n&amp;nbsp;\\r\\n&lt;ol start=\\&quot;3\\&quot;&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt; Finances are under scrutiny when it comes to travel budgets&lt;\\\/strong&gt;.&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\nIf this might apply to a vast portion of travelers, it somehow does not totally depict the post-pandemic travel scenario. Space and Time are now the two most expensive elements of a holiday with 63% of travelers willing to pay more to secure longer holidays and the space they want to enjoy according to\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.flywire.com\\\/news\\\/travel-spike-projected-as-consumers-plan-to-spend-big-and-extend-stays\\&quot;&gt;Flywire\\u2019s annual consumer travel report 2021&lt;\\\/a&gt;.\\r\\n\\r\\n&lt;strong&gt;How to promote &amp;amp; sell space and time?&lt;\\\/strong&gt;\\r\\n\\r\\nLonger holidays = more travel time = better impact on the local economies. With the increasing demand for longer holidays, hospitality operators are gearing up their in-house activity program but also collaborating with a revived number of local operators to provide a diverse range of experiences. Ensure that the variety of experiences available is mentioned across your post-pandemic tourism marketing strategies and the perception of \\u2018time well spent\\u2019 shines through.\\r\\n\\r\\nAfter the past 18 months, time is certainly not given for granted anymore. That is why we are seeing pent-up demand for longer travels, people are aware of the hassles of traveling these days and want to make sure that \\u2013 if they do travel \\u2013 they get the most of it and not just a \\u2018touch &amp;amp; go\\u2019 experience. Make it matter.\\r\\n\\r\\nFear of crowds when traveling is real, despite the sanitary protocols in place. If you are selling bespoke experiences, you will want to have them available in \\u2018private tours\\u2019 mode as well as \\u2018group tour\\u2019 mode. Anything that secures space around the travel experience should be observed carefully. Private transportation options, secluded locations for accommodations, private exclusive dining\\u2026 the list is endless.\\r\\n\\r\\n&amp;nbsp;\\r\\n&lt;ol start=\\&quot;4\\&quot;&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt; Safety has never been more imperative&lt;\\\/strong&gt;.&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\nWith uncertainty come danger and a higher risk level during traveling. Over 100 million jobs in travel, tourism, and hospitality have been lost as a result of the pandemic. This has generated unprecedented unemployment levels for the industry. Nearly 60 million of these jobs were lost in Asia and a staggering 13 million has been counted for Europe alone. High unemployment levels are not the most reassuring factors when it comes to destination safety.\\r\\n\\r\\n&lt;strong&gt;How to address destination safety concerns?&lt;\\\/strong&gt;\\r\\n\\r\\nTropical holiday destinations are often affected by fragile institutional systems that \\u2013 in many cases \\u2013 unfortunately, get the headlines when the news is negative rather than positive. Contributing to the positive narrative around the perception of the destination with cohesive and constant post-pandemic tourism marketing strategies as well as supporting much-needed long-term goals that reflect trust in travel but most importantly rebuild trust in people.&quot;,&quot;post_title&quot;:&quot;Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;post-pandemic-tourism-marketing-strategies&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-01-30 12:10:11&quot;,&quot;post_modified_gmt&quot;:&quot;2023-01-30 11:10:11&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/ufficiolowcost.it\\\/doloressemeraro\\\/?p=4383&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:4380,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 12:07:25&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 11:07:25&quot;,&quot;post_content&quot;:&quot;Truth Behind Travel Podcast got shortlisted for an award hosted by\\u00a0&lt;a href=\\&quot;https:\\\/\\\/skylarkcollective.co.uk\\\/\\&quot;&gt;The Skylark Collective&lt;\\\/a&gt;, but these are 3 lessons I learned by Not winning the Podcast Award. The podcast award category was \\u2018Changing the World One Moment at A Time\\u2019 for which an extract of this\\u00a0&lt;a href=\\&quot;https:\\\/\\\/kite.link\\\/episode18\\&quot;&gt;episode with Jeff Fuchs&lt;\\\/a&gt;\\u00a0was considered.\\r\\n\\r\\nAs Truth Behind Travel Podcast turns one year old next week, I reflect on a journey I never thought I would embark on and certainly not one I felt could be something I could make my voice heard with. Someone once said: there are no failures, only learning. So here are 3 lessons I learned by not winning the award.\\r\\n\\r\\nLesson 1 \\u2013 Who am I really helping with my podcast?\\r\\n\\r\\nWith travel recovery in mind, each episode of the podcast would shine a light on a different aspect related to restoring travel confidence. Helping the industry to get back on its feet, refresh its marketing strategies and restart with a customer-oriented mindset.\\r\\n\\r\\nConversation after conversation I developed a personal interest in sustainability and responsible travel, however, I did not (yet) deepened my knowledge around what can really make an impact on the lives of people who have been affected by the lack of tourism.\\r\\n\\r\\nNot winning this award showed me how much work is yet to be done about it on the podcast and triggered a series of ideas on how each episode could flag an issue we need to know about and carry on building a legacy of positive change.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nLesson 2 \\u2013 How difficult could it be?!\\r\\n\\r\\nMy favorite Africa proverb says: If you want to go fast, go alone. But if you want to go far, go together. When I started Truth Behind Travel Podcast, I was used to self-learning. Video Editing, Photo Editing, Content Planning. All to support my work in hospitality marketing &amp;amp; communication.\\r\\n\\r\\nWith podcasting, I sort of started along the same line, thinking \\u201cHow difficult could it be?!\\u201d investing in tools and what I needed to know to get the show started.\\r\\n\\r\\nNot winning this award, proved me wrong. I recognized how much more work goes behind the scenes of quality production and despite being ultra-careful in ensuring a high-quality audio experience, podcast production is a whole different game. I salute you, podcast producers, you are my new heroes!\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nLesson 3 \\u2013 Impact and Quality Content\\r\\n\\r\\nLast but not least, it is about the value that each listener takes away from each episode. I must say, I loved all my interviews, but I do recognize that in some I was more tuned in than in others, and I see that now.\\u00a0Focusing on delivering value is one thing, but doing so for the sake of covering topics and losing that deep connection to what lights up my heart, has had an impact and I am committed to reframing that.\\r\\n\\r\\nNot winning this award has taught me that, on the podcast more than ever, I am committed to\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/my-core-values-during-lockdown\\\/\\&quot;&gt;my core values&lt;\\\/a&gt;\\u00a0to constantly and consistently deliver a quality podcasting experience to my audience.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/podcast\\\/\\&quot;&gt;Truth Behind Travel Podcast\\u00a0&lt;\\\/a&gt;is growing and evolving, and I am very proud of how far it has come and the amazing speakers I have hosted. Each one of them has contributed with their insights and knowledge to take that extra step towards travel recovery and beyond.\\r\\n\\r\\nEach episode is like a chapter of a new travel book we are writing together and I am grateful I get to do this every week and bring it to my audience with my core values at the helm.\\u00a0If you want to join me on this journey, subscribe to the podcast\\u00a0&lt;a href=\\&quot;https:\\\/\\\/landing.mailerlite.com\\\/webforms\\\/landing\\\/j8v0b8\\&quot;&gt;here&lt;\\\/a&gt;.\\r\\n\\r\\nI look forward to having more inspiring conversations and share them with you all.&quot;,&quot;post_title&quot;:&quot;3 Lessons Learned by Not Winning a Podcast Award\\u00a0&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;3-lessons-learned-by-not-winning-a-podcast-award&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-01-30 12:07:25&quot;,&quot;post_modified_gmt&quot;:&quot;2023-01-30 11:07:25&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/ufficiolowcost.it\\\/doloressemeraro\\\/?p=4380&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:4377,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 12:04:48&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 11:04:48&quot;,&quot;post_content&quot;:&quot;If you could revenge travel and be given a free ticket to your dream holiday destination knowing that:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;a vaccination certificate could be required&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;a PCR test prior departure, upon arrival, midway through your holiday and before leaving may be mandatory&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;a number of days in quarantine\\\/self-isolation upon return would be involved&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nwould you still go?\\r\\n\\r\\nProlonged lockdowns and travel restrictions have saturated the patience of post-Covid travelers around the world. And it shows. According to the latest data gathered by\\u00a0&lt;a href=\\&quot;https:\\\/\\\/info.advertising.expedia.com\\\/traveler-value-index-report\\&quot;&gt;&lt;strong&gt;Expedia&lt;\\\/strong&gt;&lt;\\\/a&gt;\\u00a072% of travelers are planning to take a trip over the next 12 months, although the majority still prefer domestic travels over international long hauls.\\r\\n\\r\\nRevenge Travel starts with the increasing desire to travel again and to re-embrace a sense of normality. Revenging the freedom of movement, discovery and connection. This, together with the ease of travel restrictions during the past few months and many airlines returning to the sky, has triggered a positive ripple effect on several travel destinations.\\r\\n\\r\\nThese are the aspects hospitality and travel operators should consider when calling upon revenge travel across their marketing message:\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;The cost of revenge travel&lt;\\\/strong&gt;\\r\\n\\r\\nAs demand for travel is on the rise, so is the price of airfares and transportation. As a result, revenge travel might prove to actually be more expensive for travelers planning a move in 2021. In the US,\\u00a0&lt;a href=\\&quot;https:\\\/\\\/edition.cnn.com\\\/2021\\\/06\\\/24\\\/perspectives\\\/airfares-air-travel\\\/index.html\\&quot;&gt;airfares in 2021 were 24% higher than in 2020&lt;\\\/a&gt;\\u00a0and the increasing cost of fuel does not look too promising for the aviation industry.\\r\\n\\r\\nAs airlines are slowly lifting the social distancing policies and allowing booking to full capacity, travelers are still required to wear a mask at all times while on the plane.\\r\\n\\r\\nSome travelers, however, are not being discouraged by travel safety protocols and are turning to private aviation solutions. In a recent report,\\u00a0&lt;a href=\\&quot;https:\\\/\\\/crisismanagementupdate.com\\\/private-aviation-booming-amid-covid-19\\\/\\&quot;&gt;Forbes&lt;\\\/a&gt;\\u00a0noted that the number of private flights in July 2021 reached an all-time high since 2008 with August closing 30% above the same period in 2019.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;The sustainability X Factor&lt;\\\/strong&gt;\\r\\n\\r\\n&lt;a href=\\&quot;https:\\\/\\\/info.advertising.expedia.com\\\/traveler-value-index-report\\&quot;&gt;The Q2 2021 Trend Report&lt;\\\/a&gt;\\u00a0by Expedia shares that 3 out of 5 travelers are willing to pay a little more if they know that their holiday money offsets carbon emissions or partakes in sustainable initiatives.\\r\\n\\r\\nAccording to\\u00a0&lt;a href=\\&quot;https:\\\/\\\/partnerhub.agoda.com\\\/agoda-sustainable-travel-trends-survey-2021\\\/\\&quot;&gt;Agoda&lt;\\\/a&gt;, hotel operators who want to welcome revenge travelers on a sustainable note must be able to:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;provide a plastic-free experience when possible&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;offer locally-sourced shopping opportunities for boutiques and souvenirs&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;adapt to no-toiletries requests as travelers bring their own&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;enable self-managed energy consumption during the stay&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;Rewilding hospitality&lt;\\\/strong&gt;\\r\\n\\r\\nFor the hospitality industry, it refers to the renewed travel interest and desire to get away from the beaten tracks. Whilst we might have heard this sentence once or twice, revenge travelers are taking it to the next level. Rewilding hospitality flags a post-covid travel demand for travelers to get away from the crowds offers authentic local experiences and nature immersion. Could this be the industry answer to an announced\\u00a0&lt;em&gt;fear of crowds&lt;\\\/em&gt;\\u00a0when traveling again?\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;Travelers\\u2019 Mental Health&lt;\\\/strong&gt;\\r\\n\\r\\nTraveling again after a prolonged period of time might trigger a series of unwanted side effects that could alter the holiday vibe of revenge travelers.\\r\\n\\r\\nTaking into consideration travelers\\u2019 mental health across the global narrative to entice them to travel again wins their hearts as well as their attention. The true long-term gain in restoring travel confidence lies in\\u00a0&lt;em&gt;fear acknowledgment&lt;\\\/em&gt;\\u00a0rather than neglecting the undeniable change in travel habits brought by the pandemic.\\r\\n\\r\\nOn this\\u00a0&lt;a href=\\&quot;https:\\\/\\\/kite.link\\\/episode37\\&quot;&gt;Truth Behind Travel Podcast Episode&lt;\\\/a&gt;\\u00a0the following four \\u2018side-effects\\u2019 occurred to me after traveling to Europe:\\r\\n&lt;ol&gt;\\r\\n \\t&lt;li&gt;Overpacking&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Obsessive cross-checking information&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Self-doubting&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Lesser patience when traveling&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\n&amp;nbsp;\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nIf Revenge Travel signifies that travel confidence is increasing and tourism is actually restarting, the marketing race to win consumers\\u2019 attention is definitively back on.\\r\\n\\r\\nWith plenty of time to master multiple social platforms during everlasting lockdowns, consumers finally have taken charge and irreversibly changed the way the industry envisions the customer journey experience.\\r\\n\\r\\nSuccessful hospitality content marketing has changed its approach to meet this new and significant change, shifting from a solid product-oriented narrative to a consumer-oriented narrative.\\r\\n\\r\\nHow can tourism industry operators develop a consumer-oriented content strategy? The discussion is open in travel forums and hospitality roundtables and the key findings highlighted across successful hospitality marketing discussions revolve around:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;why does it matter rather than what it is&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;how does it help instead of what does it do&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nIn one of the recent roundtable discussions that I host on a monthly basis, a tourism business owner posed a question about revenge travel.\\u00a0 How will this travel trend impact sustainable travel?\\r\\n\\r\\nSeveral solutions and perspectives were shared on the\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/hospitality-tourism-roundtable\\\/\\&quot;&gt;Hospitality Roundtable&lt;\\\/a&gt;\\u00a0but the question remains open to those who wish to offer a solution and continue this discussion on this\\u00a0&lt;a href=\\&quot;https:\\\/\\\/landing.mailerlite.com\\\/webforms\\\/landing\\\/e8u7f7\\&quot;&gt;Forum&lt;\\\/a&gt;.&quot;,&quot;post_title&quot;:&quot;Revenge Travel: What we are asking? \\u00a0\\u00a0\\u00a0\\u00a0\\u00a0\\u00a0&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;revenge-travel&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-01-30 12:04:48&quot;,&quot;post_modified_gmt&quot;:&quot;2023-01-30 11:04:48&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/ufficiolowcost.it\\\/doloressemeraro\\\/?p=4377&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:4374,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 12:01:52&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 11:01:52&quot;,&quot;post_content&quot;:&quot;This week \\u2013 precisely on June 14, 2021 \\u2013 the Presidents of the three main European Union Institutions, namely The Parliament, The Council, and the Commission, have signed the Regulation Document that approves the implementation of the EU Digital Covid Certificate \\u2013 Originally called: Digital Green Certificate \\u2013 as of 1&lt;sup&gt;st&lt;\\\/sup&gt;\\u00a0of July 2021. In this article, my aim is to offer some clarity on what this Certificate is and what does it mean for European Travelers.\\r\\n\\r\\nOn\\u00a0&lt;a href=\\&quot;https:\\\/\\\/kite.link\\\/episode28\\&quot;&gt;Truth Behind Travel Podcast Episode 28&lt;\\\/a&gt;\\u00a0\\u2013 back in April 2021 \\u2013 we talked about The Digital Green Certificate and the IATA Travel Pass. Today, the digital green certificate comes back approved and re-branded as EU Digital Covid Certificate. Mind you \\u2013 not passport \\u2013 Certificate.\\r\\n\\r\\nIn\\u00a0&lt;a href=\\&quot;https:\\\/\\\/kite.link\\\/episode34\\&quot;&gt;Episode 34&lt;\\\/a&gt;, we pick up where we left the conversation on vaccine passports and explored in-depth all we need to know about the EU Digital Covid Certificate\\r\\n\\r\\n&lt;strong&gt;What does that mean?&lt;\\\/strong&gt;\\r\\n\\r\\n&lt;a href=\\&quot;https:\\\/\\\/ec.europa.eu\\\/info\\\/live-work-travel-eu\\\/coronavirus-response\\\/safe-covid-19-vaccines-europeans\\\/eu-digital-covid-certificate_en\\&quot;&gt;EU Digital COVID Certificate&lt;\\\/a&gt;\\u00a0is digital proof that a person has either:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;been vaccinated against COVID-19&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;received a negative test result&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;recovered from COVID-19&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nWhat is digital proof? The Certificate comes as a QR code in digital or paper format, The digital version can be stored on a mobile device but you can also request a paper format if you want it, it is free of charge and available in your own national language and English. It\\u2019s valid across the EU countries.\\r\\n\\r\\nTons of questions have started to pour in since the announcement this week:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;Do I need one?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How can I get one?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;I am not vaccinated, what happens?&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nThe EU Digital COVID Certificate is not a pre-condition to free movement, but rather the end product of a regulatory system that coordinates travel restrictions across Europe. This means that European Member States may or may not impose further travel restrictions on individuals entering their countries \\u2013 even if they have an EU Digital COVID Certificate.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;What are the technicalities involved in having an EU Digital COVID Certificate?&lt;\\\/strong&gt;\\r\\n\\r\\nAn authorized or shall I say better \\u2013 recognized \\u2013 facility such as a hospital, testing center or health authorities are able to issue the EU Digital COVID Certificate based on one of these three conditions:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;the person is vaccinated&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;A person has tested negative for Covid-19&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;the person has recovered from Covid-19&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nSounds easy, but there\\u2019s more to know:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;for vaccinated individuals, all traveling restrictions are lifted only if a person has received one of the EU-wide Marketed and Approved Vaccines (namely Pfizer\\\/BioNTech, AstraZeneca\\\/Oxford University, Moderna, and Johnson &amp;amp; Johnson.) other vaccine certificates are at the discretion of the state members for them to allow them in or not.&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nAlso \\u2013 the Certificate is issued to any person who received a COVID-19 vaccination in an EU Member State, irrespective of the number of doses.\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;for tested individuals, the results are only valid 72 hours for PCR tests and, where accepted by a Member State, 48 hours for rapid antigen tests. Self-tests are not recognized by the EU Digital COVID Certificate&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;for recovered individuals, the maximum validity period of the certificate of recovery at 180 days after you\\u2019ve had Covid-19&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nDownload the certificate factsheet\\u00a0&lt;a href=\\&quot;https:\\\/\\\/ec.europa.eu\\\/commission\\\/presscorner\\\/detail\\\/en\\\/FS_21_2793\\&quot;&gt;here&lt;\\\/a&gt;\\r\\n\\r\\n&lt;strong&gt;So, let\\u2019s say you are one of these three individuals and you want to travel, how does it work?&lt;\\\/strong&gt;\\r\\n\\r\\nPending you fall into one of these three conditions, the EU Digital COVID Certificate is\\u00a0issued. It contains a QR code with a digital signature that identifies the institution\\\/lab\\\/hospital that has produced the Certificate and guarantees its authenticity. So it\\u2019s not your digital signature. It is the digital signature of the institution\\\/lab\\\/hospital where you are getting the Certificate from.\\r\\n\\r\\nThe QR code on the certificate is checked or scanned and the signature is verified when you travel. This would ideally mean that you can then enter your EU country of choice without being affected by further travel restrictions. For example quarantine, self-isolation, or further testing. I say ideally because while this is the recommended procedure. In the end, each country member of the European Union has the final call on the entry procedures. Basically on who comes from where and does what.\\r\\n\\r\\nSo technically, your data is not cross-stored but the digital signatures yes, and the gateway that allows verifying the digital signatures contained in the QR codes of all certificates have been built and set up by T-Systems T-Systems (&lt;strong&gt;a\\u00a0&lt;\\\/strong&gt;German global IT services and consulting company headquartered in Frankfurt) and SAP (System Analysis Program Development) and is hosted at the Commission\\u2019s data center in Luxembourg.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;So what data is stored then?&lt;\\\/strong&gt;\\r\\n\\r\\nThe EU Digital COVID Certificate contains your name, date of birth, the certificate issuer, and the digital signature of the certificate. In addition:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;For a vaccination certificate: vaccine type and manufacturer, number of doses received, date of vaccination;&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;A test certificate: type of test, date and time of test, place, and result;&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;For a recovery certificate: date of the positive test result, the validity period.&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\n&amp;nbsp;\\r\\n\\r\\nLet\\u2019s talk about which countries have already adopted and implemented the EU Digital COVID Certificate. Austria. Belgium. Bulgaria. Croatia. The Czech Republic. Denmark. Estonia. Germany. Greece. Latvia. Lithuania. Luxembourg. Poland. Portugal. Spain and Iceland (non-EU Schengen country). France and Italy will follow by the end of June 2021. The Regulation of the EU Digital COVID Certificat will remain in effect until 31 July 2022.&quot;,&quot;post_title&quot;:&quot;EU Digital Covid Certificate. All We Need to Know.&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;eu-digital-covid-certificate&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-01-30 12:01:52&quot;,&quot;post_modified_gmt&quot;:&quot;2023-01-30 11:01:52&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/ufficiolowcost.it\\\/doloressemeraro\\\/?p=4374&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:4371,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 11:59:02&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 10:59:02&quot;,&quot;post_content&quot;:&quot;If uncertainty has tainted the global outlook of travel, why do we see travel confidence rising ahead? Whilst the rest of the world didn\\u2019t travel, the Hospitality and Tourism industry certainly did not go \\u2018on holidays\\u2019. Everybody kept working tirelessly behind the scenes to bring confidence back into the travel world. That\\u2019s why in this article we are going to observe three hospitality and tourism customer-centric approaches to restore travel confidence.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;Be Present&lt;\\\/strong&gt;\\u00a0across Multiple Digital Platforms\\r\\n\\r\\nHospitality and Tourism Operators can no longer afford to choose which digital platform to navigate today. The absence or poor presence from different social media platforms prevents your brand message to be seen and heard by a wider travel audience. In fact, to customize storytelling according to the type of audience that navigates that specific platform is an opportunity for today\\u2019s hospitality and tourism operators to build relationships. That is not only with their ideal customers but also with those who are directly influencing the choices of their customers (aka their children, spouse, parents\\u2026)\\r\\n\\r\\nIn one of my recent articles, I highlighted the 6 reasons why\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/brand-message-fails\\\/\\&quot;&gt;hospitality and tourism&lt;\\\/a&gt;\\u00a0companies fail to create a brand message that resonates when creating compelling content across multiple digital platforms.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;Be Available&lt;\\\/strong&gt;\\u00a0To Your Customers\\r\\n\\r\\nToday\\u2019s hyper-connectivity requires hospitality operators to have a full-time online multi-platform presence. Travelers are active on a variety of digital channels \\u2013 at the same time \\u2013 interacting with hospitality brands, planning their next travel route on OTAs (On-Line Tour Operators) and checking reviews on peer-to-peer websites. With the increasing amount of digital resources on hand, a digitally well-versed travel audience wastes no time in trying to find your customer service email address. They prefer to get in touch directly through their platform of choice.\\r\\n\\r\\nLong gone are the days when a Direct Message on a Hotel Instagram Account wasn\\u2019t even considered a potential booking inquiry.\\r\\n\\r\\nReview your online customer support strategy across the following platforms:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;Social media chats&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Customer Service chats&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Emails&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Hotlines&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;FAQ&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nAnswering real-time travelers\\u2019 inquiries become a necessity for those hotel and travel operators wanting to keep a direct communication line with their customers. In many cases, asking any of these\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/20-questions\\\/\\&quot;&gt;hospitality and customer-centric&lt;\\\/a&gt;\\u00a0questions can prevent travelers\\u2019 loyalty to drift away.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;Be Authentic&lt;\\\/strong&gt;\\u00a0to Build Advocacy\\r\\n\\r\\nThe more time our travel audience spends online, the faster they get at spotting fakes. Ultra-polished imagery and edited videos do not have the same influence as before. Travellers are constantly scouting the digital world for real and authentic proof before making their travel plans. The proof is often found in customers\\u2019 reviews. Then, how can you best leverage this type of content and build authenticity around your message?\\r\\n\\r\\nHere are 3 simple tips for you to take action:\\r\\n&lt;ol&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt;Repurpose your best customers\\u2019 reviews&lt;\\\/strong&gt;\\u00a0from the most traditional review sites onto your social media, website, direct mails. Show others \\u2013 and those who follow you already \\u2013 what their peers are saying about you, building trust by default.&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt;Encourage video referrals\\u00a0&lt;\\\/strong&gt;made by your loyal followers and existing customers. Video consumption online is soaring. It\\u2019s one of the best ways you can share a message quickly and effectively.&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt;Join them if you can\\u2019t beat them&lt;\\\/strong&gt;\\u00a0by showing the human side of your hospitality brand, its people, their routine, and their dreams. As a result, have your team co-host a live broadcast or a video on your hotel or business social media platforms. Then, repost it on your website. People buy from People.&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\n&amp;nbsp;\\r\\n\\r\\nClear communication and a customer-centric strategy are two key steps hospitality and tourism operators are taking to restore travel confidence.\\u00a0 Travel Recovery is high on everyone\\u2019s agenda. And by envisioning a future of travel where hospitality and tourism operators are open to listen and take action is where confidence in travel will truly be rebuilt.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nWritten by\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/about\\&quot;&gt;Dolores Semeraro&lt;\\\/a&gt;\\r\\n\\r\\n&amp;nbsp;&quot;,&quot;post_title&quot;:&quot;Hospitality &amp; Tourism customer-centric approaches&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;hospitality-and-tourism-customer-centric-approaches&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-01-30 11:59:02&quot;,&quot;post_modified_gmt&quot;:&quot;2023-01-30 10:59:02&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/ufficiolowcost.it\\\/doloressemeraro\\\/?p=4371&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:4368,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 11:55:41&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 10:55:41&quot;,&quot;post_content&quot;:&quot;When does a message fail to resonate in today\\u2019s hospitality industry? These are the 6 Reasons why a hospitality brand message fails to resonate with the travel audience.\\r\\n\\r\\nThis short article will give you a comprehensive overview of how each one of these reasons plays a key role in travel recovery and why failing to understand each one of them could cost us our travel customers\\u2019 loyalty.\\r\\n\\r\\nLet\\u2019s take a look at the first reason why a hospitality brand message fails to resonate with the travel audience:\\r\\n&lt;ol&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt;&lt;em&gt; It\\u2019s Not Simple Enough&lt;\\\/em&gt;&lt;\\\/strong&gt;&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\n&lt;strong&gt;Time. Stress. Options. Influence.&lt;\\\/strong&gt;\\u00a0For today\\u2019s travelers, these are all elements that interact with their ability to understand a travel concept, a product, or even just an idea. Imagine them being constantly time-bound to what they are doing next, reducing the time they dedicate to what they are doing now. Not only this, but the amount of options displayed right in front of their eyes across the tourism and hospitality brands makes it harder than ever to pin their attention to what we are trying to say. Influence, on top of this, plays a key role in diverting attention and willingness to understand.\\r\\n\\r\\nThe one element that cuts through each one of these factors is\\u00a0&lt;u&gt;Simplicity&lt;\\\/u&gt;.\\r\\n\\r\\nThe one element that cuts through each one of these factors is Simplicity and\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/training\\\/\\&quot;&gt;Authenticity when Communicating&lt;\\\/a&gt;. Complexity in an uncertain climate affects the ability of your travel audience to be receptive to what you want to communicate with them. A simple message instead, is easy to be understood and therefore easy to be remembered.\\r\\n\\r\\n&amp;nbsp;\\r\\n&lt;ol start=\\&quot;2\\&quot;&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt;&lt;em&gt; It lacks an element of surprise&lt;\\\/em&gt;&lt;\\\/strong&gt;&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\nThe huge amount of options now available to our travel audience affects their ability to genuinely relate to our hospitality brand message, turning them into a\\u00a0&lt;strong&gt;distracted audience&lt;\\\/strong&gt;. Imagine the very same product being sold by a multitude of hotels and resorts, all describing the same \\u2018WHAT\\u2019 instead of the \\u2018WHY\\u2019 a customer would benefit from it. These layers, all selling the same holiday, generate a sense of familiarity which affects directly the purchasing choices of our customers. The more familiar the travel product is, the less receptive the traveler becomes.\\r\\n\\r\\n&amp;nbsp;\\r\\n&lt;ol start=\\&quot;3\\&quot;&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt;&lt;em&gt; It\\u2019s too abstract&lt;\\\/em&gt;&lt;\\\/strong&gt;&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;When a travel message is too abstract, it fails to resonate. Purchasing power starts with\\u00a0&lt;strong&gt;the ability to enable our customers to \\u2018relate\\u2019&lt;\\\/strong&gt;\\u00a0to something or someone. In other words, it\\u2019s all about being concrete instead of abstract. As travelers, we relate on&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Personal level&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Cultural level&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nWe relate on a personal level when the message speaks directly to our needs and desires.\\u00a0We relate to:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;Causes that are close to us&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;People that are similar to us&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Ideas that can have an impact on our direct life&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nIn other words, we relate to anything that answers to the question: \\u2018&lt;em&gt;what\\u2019s in it for me\\u2019&lt;\\\/em&gt;\\r\\n\\r\\nOn the other hand, we also relate on a Cultural level when a message resonates on a \\u2018shared opinion\\u2019 that is culturally accepted and embraced across our community.\\r\\n&lt;ol start=\\&quot;4\\&quot;&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt;&lt;em&gt; It\\u2019s not aligned with \\u2018trusted\\u2019 sources&lt;\\\/em&gt;&lt;\\\/strong&gt;&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\nWhen we craft the core \\u2018content\\u2019 of our brand message, in tourism and hospitality we often touch upon some of the following deep desires of our audience:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;To be healthier&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Prettier&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;To be fitter&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Happier&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;To be stronger&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nSo when we design the core content that supports our brand message, we craft a promise around our travel product that would fulfill that desire.\\u00a0But a promise is not enough anymore.\\u00a0Distrust and Disengagement over the last few months have affected the ability of our customers to have confidence in that promise and therefore to trust our brand. Aligning your message to a \\u2018source trusted by consumers\\u2019 gives a strong based to be considered as reliable and authentic content \\u2013 in other words, to acquire credibility.\\r\\n\\r\\n&amp;nbsp;\\r\\n&lt;ol start=\\&quot;5\\&quot;&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt;&lt;em&gt; It\\u2019s neutral instead of emotional&lt;\\\/em&gt;&lt;\\\/strong&gt;&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\nThe base of our hospitality communication strategy sits in being informative and ensuring that our message delivers on its brand promise. However is that enough to ensure that our customers are constantly engaging?\\u00a0If distance \\u2013 physical, mental, and virtual \\u2013 has proved to have noticeable effects on that trust in travel (that we seek to restore), what can we do to structure a message that constantly invites our customers to \\u2018&lt;em&gt;feel&lt;\\\/em&gt;\\u2019?\\r\\n\\r\\nInspiration plays a huge role in adding an emotional element to our hospitality brand message. It triggers a reaction; it stimulates a personal aspiration to travel again and encourages a deep sense of \\u2018CARE\\u2019. When a message wisely blends in a strong emotional element into its content it doesn\\u2019t just get remembered, it\\u2019s gets cared for by its audience. Because it becomes more relatable.\\r\\n\\r\\n&amp;nbsp;\\r\\n&lt;ol start=\\&quot;6\\&quot;&gt;\\r\\n \\t&lt;li&gt;&lt;strong&gt;&lt;em&gt; It lacks Storytelling&lt;\\\/em&gt;&lt;\\\/strong&gt;&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\nIt\\u2019s no marketing mystery that a good story is worth gold when it comes to retaining our customers\\u2019 attention, particularly in hospitality and travel. These three different angles to the storyline trigger a deeper brand connection for our travel audience:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;Informative Storytelling&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Inspiring Storytelling&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Challenging Storytelling&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\n&amp;nbsp;\\r\\n\\r\\nWritten by\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/about\\&quot;&gt;Dolores Semeraro&lt;\\\/a&gt;&quot;,&quot;post_title&quot;:&quot;6 reasons why your hospitality brand message fails to resonate with your travel audience&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;brand-message-fails&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-01-30 11:55:41&quot;,&quot;post_modified_gmt&quot;:&quot;2023-01-30 10:55:41&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/ufficiolowcost.it\\\/doloressemeraro\\\/?p=4368&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;},{&quot;ID&quot;:4365,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 11:52:20&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 10:52:20&quot;,&quot;post_content&quot;:&quot;In the hospitality and tourism scenario, travelers are consumers of travel products, however, what happens when the consumers\\u2019 preference changes? 20 Questions you should Ask your Customers Today in hospitality to understand these changes and take action.\\r\\n\\r\\n&lt;strong&gt;A Travel product is something you consume in relation to the act of traveling&lt;\\\/strong&gt;. These are a range of hospitality questions to get to know your customers today.\\r\\n\\r\\nWe could identify travel products as:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;Hotel Stays&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Organized Tours&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Excursions&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Flights or any transportation used to travel&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Curated experiences&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Consultancy Services&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Sightseeing&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nThen on a more material note:\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;Souvenirs&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Accessories&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Wellness Services&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Cultural Services&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Medical Services&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nIn relation to the consumption of travel products, these are a range of 20 questions that each tourism and hospitality operator should know the answers of and what actions could be taken to address them:\\r\\n&lt;ol&gt;\\r\\n \\t&lt;li&gt;How are you?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How is your family?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Have you been working from home?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How has your job been affected?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How is this affecting your personal life?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How is this affecting your financial life?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How do you feel about it?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Why does it feel like that?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How does an ideal sense of wellbeing feel for you?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How do you prioritize your wellbeing today?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How do you prefer spending your free time today?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Who do you prefer to spend it with?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How do you feel about yourself today?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;What do you miss the most?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;What do you miss the least?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;What\\u2019s the first you would want to do if you could?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;What is stopping you from doing it?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;What\\u2019s the last thing you want to do right now?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Why do you do it?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;What annoys you the most right now?&lt;\\\/li&gt;\\r\\n&lt;\\\/ol&gt;\\r\\nUnderstanding your ideal customers\\u2019 current challenges and circumstances is key to be able to provide them with a solution or a pain reliever. Not all 20 Questions for your Customers in Hospitality generate the answers you need.\\r\\n\\r\\n&lt;strong&gt;INTEREST\\u00a0 \\u00a0&lt;\\\/strong&gt;\\r\\n\\r\\n&lt;strong&gt;KNOWLEDGE&lt;\\\/strong&gt;\\r\\n\\r\\n&lt;strong&gt;CARE\\u00a0\\u00a0&lt;\\\/strong&gt;\\r\\n\\r\\n&lt;strong&gt;INTEREST&lt;\\\/strong&gt;\\u00a0\\u2013 when you ask questions that provide you with answers serving your direct interests in regards to the product you offer to your customers\\r\\n\\r\\n&lt;strong&gt;KNOWLEDGE&lt;\\\/strong&gt;\\u00a0\\u2013 when you ask questions that provide you with answers giving you data, more information, a better understanding of who your customers are today\\r\\n\\r\\n&lt;strong&gt;CARE&lt;\\\/strong&gt;\\u00a0\\u2013 when you ask questions that provide you with a deeper understanding of what will motivate the choices of your customersWhat are the typical questions\\u00a0&lt;strong&gt;Serving\\u00a0&lt;\\\/strong&gt;your INTEREST,\\u00a0&lt;strong&gt;Growing&lt;\\\/strong&gt;\\u00a0your KNOWLEDGE and\\u00a0&lt;strong&gt;Showing&lt;\\\/strong&gt;\\u00a0you CARE?\\r\\n\\r\\nWritten by\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/about\\&quot;&gt;Dolores Semeraro&lt;\\\/a&gt;&quot;,&quot;post_title&quot;:&quot;20 Questions you should Ask your Customers Today in Hospitality&quot;,&quot;post_excerpt&quot;:&quot;&quot;,&quot;post_status&quot;:&quot;publish&quot;,&quot;comment_status&quot;:&quot;closed&quot;,&quot;ping_status&quot;:&quot;closed&quot;,&quot;post_password&quot;:&quot;&quot;,&quot;post_name&quot;:&quot;20-questions&quot;,&quot;to_ping&quot;:&quot;&quot;,&quot;pinged&quot;:&quot;&quot;,&quot;post_modified&quot;:&quot;2023-01-30 11:53:09&quot;,&quot;post_modified_gmt&quot;:&quot;2023-01-30 10:53:09&quot;,&quot;post_content_filtered&quot;:&quot;&quot;,&quot;post_parent&quot;:0,&quot;guid&quot;:&quot;http:\\\/\\\/ufficiolowcost.it\\\/doloressemeraro\\\/?p=4365&quot;,&quot;menu_order&quot;:0,&quot;post_type&quot;:&quot;post&quot;,&quot;post_mime_type&quot;:&quot;&quot;,&quot;comment_count&quot;:&quot;0&quot;,&quot;filter&quot;:&quot;raw&quot;}],&quot;post_count&quot;:9,&quot;current_post&quot;:-1,&quot;before_loop&quot;:false,&quot;in_the_loop&quot;:false,&quot;post&quot;:{&quot;ID&quot;:4389,&quot;post_author&quot;:&quot;3&quot;,&quot;post_date&quot;:&quot;2023-01-30 12:20:02&quot;,&quot;post_date_gmt&quot;:&quot;2023-01-30 11:20:02&quot;,&quot;post_content&quot;:&quot;It all goes back to a very simple question: Where to start when it comes to Sustainable Travel Choices?\\r\\n\\r\\nOn a recent episode of\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.doloressemeraro.com\\\/podcast\\\/\\&quot;&gt;Truth Behind Travel Podcast&lt;\\\/a&gt;\\u00a0with\\u00a0&lt;a href=\\&quot;https:\\\/\\\/kite.link\\\/episode55\\&quot;&gt;Iulia Niculica&lt;\\\/a&gt;\\u00a0European Travel Commission\\u2019s Head of Administration, we mentioned that a staggering 7 out of 10 travellers feels overwhelmed when considering the costs and impact of their travel choices today.\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;How can a \\u2018sustainable traveller\\u2019 carry a refillable water bottle around and successfully do so \\u2013 therefore not buying bottled water \\u2013 if the destination \\u2013 whether rural or urban \\u2013 doesn\\u2019t provide drinkable water fountain for the purpose?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How can a \\u2018sustainable traveller\\u2019 reduce it\\u2019s carbon footprint on the planet if the options of the means of transport available at his destination of choice aren\\u2019t even remotely related to anything eco or green or renewable?&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;How can a \\u2018sustainable traveller\\u2019 support [ local ]\\u00a0 with shopping money that circulates within the community at his destination of choice if local crafts are very often not locally produced and perhaps even imported by SE countries?&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nA conversation that takes me to point of reflection on this never ending game of blame. Who\\u2019s responsibility is to implement those practices and support sustainable travel choices. It\\u2019s all about training and education- which is not something people pick up from a brochure or a leaflet, but quickly learn by doing \\u2013 when it\\u2019s take it or leave it.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nLet\\u2019s look into transportation \\u2013 and specifically \\u2013 the one everybody is pointing fingers at:\\u00a0&lt;strong&gt;The aviation industry.&lt;\\\/strong&gt;\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nEasyjet \\u2013 The airline company recently went out with a big loud press release headline saying that it was stopping offsetting carbon emissions. And everybody went whaaat? It then went explaining that they were simply implementing\\u00a0&lt;a href=\\&quot;https:\\\/\\\/finance.yahoo.com\\\/news\\\/easyjet-invest-planes-optimise-descents-083028167.html?ocid=iehpr\\&quot;&gt;a strategy&lt;\\\/a&gt;\\u00a0that would enable them to reach net zero by 2050 by investing in cleaner aircraft, optimising flight descents to save fuel and introducing hydrogen-powered planes.\\r\\n\\r\\nBut EasyJet is not the only one going out with the headlines to FLY NET ZERO by 2050. In the last\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.iata.org\\\/en\\\/programs\\\/environment\\\/flynetzero\\\/\\&quot;&gt;AGM of the IATA members in Boston&lt;\\\/a&gt;\\u00a0one of the parameters for airlines to comply was to use SAF (sustainable aviation fuel) which costs 2 to 4 times as much as the normal jet fuel.\\r\\n\\r\\n&lt;a href=\\&quot;https:\\\/\\\/www.livemint.com\\\/companies\\\/news\\\/air-india-airasia-india-vistara-sign-mou-for-sustainable-aviation-fuel-11663836643728.html\\&quot;&gt;Air India, Airasia India, and Vistara sign MOU for using SAF&lt;\\\/a&gt;\\u00a0as well as\\u00a0&lt;a href=\\&quot;https:\\\/\\\/www.biofuelsdigest.com\\\/bdigest\\\/2022\\\/09\\\/19\\\/omv-and-ryanair-signs-mou-for-eight-years-of-saf-supply-starting-in-2023\\\/\\&quot;&gt;Ryanair signs MOU for eight years of SAF supply starting in 2023&lt;\\\/a&gt;\\u00a0and the Lufthansa Group as well.\\r\\n\\r\\nLufthansa, has implemented the so-called \\u2018&lt;a href=\\&quot;https:\\\/\\\/apex.aero\\\/articles\\\/lufthansa-group-first-to-introduce-green-fares\\\/\\&quot;&gt;green fares\\u2019&lt;\\\/a&gt;\\u00a0on the flights from Scandinavian countries \\u00a0(Sweden, Denmark and Norway) on all group airlines.\\r\\n\\r\\nIt is true that the very encouraging results that came out of the first range of data, highly depended on the fact that Scandinavian travellers are more keen to take specific actions when it comes to partaking green initiatives. But nonetheless, we can expect to see more of these \\u2018green fares\\u2019 materialising on other flights either of Lufthansa or other airlines.\\r\\n\\r\\nNow, what\\u2019s a green fare? A Green Fare is as an additional fare option in the online booking screen directly after the flight selection that uses a split of 80% into carbon offset projects and 20% in SAF.\\r\\n\\r\\nRemember early on when I said It\\u2019s about giving a choice to be a sustainable traveller? Sustainable Travel Choices when booking these flights, the option of adding the green fare is right in the middle of the screen, is not in some sidelines or at the end of the ticket purchase process. This is what I am talking about. Once the customer goes through with the booking process, a range of options appears \\u2013 as such the traditional choices of economy, economy classic and now Economy Green.\\r\\n\\r\\nOne word, transparency. The explanation is there, the choice is given. But the question is: Is it taken? Now, the results? the airline had seen a preliminary conversion rate of nearly 7%, above its initial target of 5%. That\\u2019s impressive, when you consider that voluntary carbon offsetting rates can be as low as 1-3%.\\r\\n\\r\\nIf you were given a choice to partake a green initiative on the basis of whether you are spending more because of it, would you take it? How much is too much?\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;Why does a sustainable choice given to the travellers have to be money-driven and not positive effects-driven?&lt;\\\/strong&gt;\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\n&lt;strong&gt;Scenario 1&lt;\\\/strong&gt;\\r\\n\\r\\nA hotel company can add to its booking process a window in which a fee of xyz number of dollars per night as a \\u2018voluntary contribution\\u2019 by the customer to support green or social initiative. The customer considers the final amount that this \\u2018voluntary contribution\\u2019 would add to the holiday budget and takes his decision.\\u00a0 That\\u2019s a money-driven choice. Just money.\\r\\n\\r\\n&lt;strong&gt;Scenario 2&lt;\\\/strong&gt;\\r\\n\\r\\nA hotel company can add to its booking process a window in which the effective results of their green and social initiatives are outlined and its impact explained. To this information, a contribution is encouraged to continue achieving these results. That\\u2019s an ethic-driven choice. Would you take it? Who wants to be the bad guy that doesn\\u2019t make sustainable travel choices?\\r\\n\\r\\n&lt;strong&gt;Scenario 3&lt;\\\/strong&gt;\\r\\n\\r\\nA hotel company increases the rates by 20% because the \\u2018green fare\\u2019 was added as a must-have and therefore everything got more expensive. Here is the choice is taken away from the customer. It is in fact a decision taken for them by the company. Is this ethical?\\r\\n\\r\\nThe average consumer when prompted the question of whether he or she would voluntarily add a fee to its spending which is related to a \\u2018green initiative\\u2019 that might have been or will be taken by the company is likely to say no, because it affects its budget.\\r\\n\\r\\nSo how come in the latest reports from booking.com we read that more than 70% of the travellers says they are willing to spend more if an sustainability practices are implemented at their destination of choice?\\r\\n\\r\\nExactly\\u00a0&lt;strong&gt;what does it mean [spend more]?\\u00a0&lt;\\\/strong&gt;On what exactly.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nProducing organically needs more time, different utilisation of resources and costly processes that have a direct impact on the final prices of the goods.\\r\\n&lt;ul&gt;\\r\\n \\t&lt;li&gt;Think of\\u00a0&lt;strong&gt;the food&lt;\\\/strong&gt;\\u00a0served in hotels and resorts today. Where the sourcing of local goods might not always be possible to offset the cost of shipping and to support directly the local economy in which the business is operated, Then the sourcing of bio products often translates into a more expensive food offerings, due to costs of the supply chain.&lt;\\\/li&gt;\\r\\n \\t&lt;li&gt;Think of the\\u00a0&lt;strong&gt;in-room experience&lt;\\\/strong&gt;. Up to not long ago, entering a typical hotel room bathroom is like entering a single-use plastic kingdom. Today, all major global chains of hotels and resorts have or are in the process of replacing single use plastic items from their hotel rooms with more sustainable options. The questions is: is this so called sustainable option financially viable? What\\u2019s the impact of those changes on the hotel rates?&lt;\\\/li&gt;\\r\\n&lt;\\\/ul&gt;\\r\\nIf travellers are more willing-to-stay in a hotel or establishment that engages In sustainability practices, are they also willing-to-pay more? The final price range of a holiday is a key driver for the final decision.\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nPersonality-based Strategies\\r\\n\\r\\n&amp;nbsp;\\r\\n\\r\\nHow do we communicate the added value instead of the added cost of choosing a sustainable option when it comes to tourism? The value of something might represent something different for each person. The perception of what value is changes based on who we are, what moment in life we are in, how we live, where we live.\\r\\n\\r\\nImagine a circular chain of cause and effects with your most desired client at the center of it. Who is that person, how does that person live, love, laugh, talk, believe, socialize, care?\\r\\n\\r\\nIn other words, what\\u2019s his personality?\\r\\n\\r\\nA marketing strategy that is structures according to\\u00a0&lt;strong&gt;personality-based&lt;\\\/strong&gt;\\u00a0associations instead of social-status (like married, single, with kids, with no kids, retired, student and so on) revels today a much clearer and accurate ID of who is your desired customer.\\r\\n\\r\\nIt is through understanding how the personality is expressed that we can best tune in our marketing strategy to their frequencies and be there where it matters to them. Not with our product, but with our ethos. 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class=\"elementor-element elementor-element-97a1c05 elementor-widget elementor-widget-spacer\" data-id=\"97a1c05\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0554b85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0554b85\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03554d1\" data-id=\"03554d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284f7e5 elementor-widget__width-auto elementor-widget-tablet__width-initial aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"284f7e5\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-1\">SUBSCRIBE TO<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd08d7e elementor-widget__width-auto elementor-widget-tablet__width-initial aleft elementor-widget elementor-widget-wgl-double-heading\" data-id=\"dd08d7e\" data-element_type=\"widget\" data-widget_type=\"wgl-double-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"wgl-double-heading\"><h3 class=\"dblh__title-wrapper\"><span class=\"dblh__title dblh__title-2\">THE NEWSLETTER<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-051d39e elementor-widget elementor-widget-shortcode\" data-id=\"051d39e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n            <div id=\"mailerlite-form_1\" data-temp-id=\"69d3c0dd35aeb\">\n                <div class=\"mailerlite-form\">\n                    <form action=\"\" method=\"post\">\n                                                <div class=\"mailerlite-form-description\"><\/div>\n                        <div class=\"mailerlite-form-inputs\">\n                                                                                            <div class=\"mailerlite-form-field\">\n                                    <label for=\"mailerlite-1-field-email\">Email<\/label>\n                                    <input id=\"mailerlite-1-field-email\"\n                                           type=\"email\" required=\"required\"\n                                           name=\"form_fields[email]\"\n                                           placeholder=\"Email\"\/>\n                                <\/div>\n                                                                                            <div class=\"mailerlite-form-field\">\n                                    <label for=\"mailerlite-1-field-name\">Name<\/label>\n                                    <input id=\"mailerlite-1-field-name\"\n                                           type=\"text\" required=\"required\"\n                                           name=\"form_fields[name]\"\n                                           placeholder=\"Name\"\/>\n                                <\/div>\n                                                                                            <div class=\"mailerlite-form-field\">\n                                    <label for=\"mailerlite-1-field-last_name\">Last name<\/label>\n                                    <input id=\"mailerlite-1-field-last_name\"\n                                           type=\"text\" required=\"required\"\n                                           name=\"form_fields[last_name]\"\n                                           placeholder=\"Last name\"\/>\n                                <\/div>\n                                                        <div class=\"mailerlite-form-loader\">Please wait...<\/div>\n                            <div class=\"mailerlite-subscribe-button-container\">\n                                <input class=\"mailerlite-subscribe-submit\" type=\"submit\"\n                                       value=\"SIGN UP\"\/>\n                            <\/div>\n                            <input type=\"hidden\" name=\"form_id\" value=\"1\"\/>\n 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